Bob The Web Builder builds and improves websites bob@bobthewebbuilder.com
In my Thrive Architect review, I already wrote that the team from Thrive Teams was working on the Thrive Theme Builder for quite a while already. Now, it’s finally released!
Let’s see if it was worth the wait.

Thrive Theme Builder settings

thrive theme builder review

The Thrive Theme builder is off to a good start. You first need to install the Thrive Product Manager plugin and login to your account, and then you can automatically install and activate the Shapeshifter theme that includes the theme builder. 

You are welcomed by a nice installation wizard, that lets you set your logo, your main brand color (which will be used as the accent color for the theme), and default layouts for your header, footer, blog (archive and single), pages and homepage. 

For the homepage, you can use an existing page, or choose from a few pre-designed layouts. After you’ve set the basics, a 15 minute video takes you through the basics of the Thrive Theme Builder (which you can click away if you want of course). 

The most noticeable element of the Thrive Theme Builder is the left sidebar.
Here, you can adjust the settings you made in the wizard, but you can also set the default typography for the headings, paragraph, links etcetera.

To keep your sites design consistent, the default color palette you can choose from only has different shades of the brand color you choose before.

However, you can also add your own colors and set them as global. The advantage of that is if you change that color in the settings, it will change everywhere you’ve used it.
The brand color is also a global color. 

At the bottom of the page, you can access the revisions, and undo or redo your last edits. You can also preview how your page looks on mobile and tablet there. 

At the top of the page, you can access the page settings. There, you can adjust things like publication settings, which template you want to use on this specific page (so you can set a custom template for each page, e.g. a template with a sidebar on one page, and a template without a sidebar on another page), and show or hide things like the header, footer, post title, featured image etc.

Thrive Theme Builder templates

At the moment of writing, you can choose from 33 default page templates.
Every template consist of multiple elements, like a header, top section (=hero), content area, bottom area, footer and sidebar.

You can easily edit every element of a template; just click on the part you want to edit and the settings for that specific part will open in the sidebar. 

If you click on the header for example, you can replace the default header with another one (choose from 30+ header templates), set the header as transparent or sticky, change the typography, change the background and set a shadow or divider.

You can choose between 37 top sections, 23 bottom sections (ideal for a newsletter subscription for example), 28 footers etcetera, so there have a good variety to choose from.

Another cool feature is the use of global fields in the Thrive Dashboard. There, you can set things like the contact details of your company, links to your social media profiles, privacy policy, contact page etcetera, and even make your own global fields.

Those global fields can be used in your templates, and if you edit those in the dashboard (eg because your phone number has changed), it will update everywhere you’ve used it.

thrive theme builder template

Thrive Architect Light

thrive theme builder architect lite

For editing content elements (like text, images, buttons), the Thrive Theme Builder uses a light version of Thrive Architect, Thrive’s own page builder. Thrive Architect is actually sold as a separate plugin, but to make sure you can use the Thrive Theme Builder without it, there’s a basic version with less options included.

So what are the differences between Thrive Architect Light and the full version? 

First of all, you don’t have access to the landing page templates in Thrive Architect.

Second, there are also a few building blocks missing, such as a countdown, counters, a call to action element and pricing tables. 

The last difference I can find at first glance is that I just have 4 shape dividers in the light version, while the full version of Thrive Architect offers about 45 of them.

To be honest, in my opinion, the few extras you get in the full version of Thrive Architect aren’t worth its price (although it’s not that expensive to begin with).

Read my Thrive Architect review to learn more about the page builder.

 

Thrive Theme Builder price : $ 97,00 one time!

A single site license for Thrive Architect costs $ 97,00. That’s a one time fee, with unlimited lifetime updates! That’s $ 30,00 more than a Thrive Architect licence, but that’s well worth it. They also offer multi-site licences for an even better price!

Other Thrive products

Like I said, there are more products in the Thrive stable. I already discussed the Thrive Theme Builder and Thrive Architect, but they also offer the following products: 

  • Thrive Leads is an advanced opt-in form builder to get more mailinglist members
  • Thrive Ovation is a testimonial plugin that can automatically gather testimonials from Facebook, Twitters, comments on your website and even automated e-mails
  • Thrive Ultimatum is a tool to show a time limited offer to each individual prospect
  • Thrive Headline optimizer lets you A/B test your titles and automatically select the best one
  • Thrive Clever Widgets adds conditional logic to widgets, so you can choose to show them only on certain categories, pages, templates etc.
  • Thrive Quiz Builder lets you make quizes for your visitors (but it’s actual goal is market research, let people share their results on social media and subscribe to your newsletter)
  • Thrive Comments enhanced the default WordPress commenting system with the possibility to like, upvote and share comments, and unlock badges.
  • Thrive Optimize is also an A/B testing tool, but for complete landing pages. This one is a little more expensive though, at $ 127,00 for a 1 site licence.

Thrive membership

Thrive Architect is a really nice page builder, with a good collection of conversion focused templates. However, Thrives true focus on conversion optimization is more visible in their other products. And even though those products are not that expensive, it’s still quite an investment if you want all (or most) of them.

So that’s why Thrive introduced the Thrive membership. That memberships costs $ 19,00 a month, and will give you access to all of their products. You can then use all those products on 25 of your own websites. If you’re a web builder like me and you want to use Thrive products on clients sites, you’ll need the agency licence for $ 49,00 a month which will allow you to use Thrive products on 50 client (or own) websites.

Is the Thrive membership a good deal? I’m not sure… Are Thrive products good? Absolutely, they are among the best I’ve seen! And your membership also lets you access some exclusive content like members only templates and articles. But you’ll have to pay the $ 19,00 a month per year, so it’s still an investment of $228,00 at once, every year again…

With Elegant Themes, that same amount gives you lifetime access (one time payment) to all of their products, one of which is Bloom, a similar product to Thrive Leads, and Divi also offers A/B testing on every element. With no licensing restrictions; you can use their products on as many websites you like, including client websites.

Conclusion

Thrive Theme Builder is a really nice builder. I like that you can just click on a template part – like the header, footer, top & bottom section and sidebars – to edit it, instead of having to go to the backend to edit them like in most other theme builders. I also like the installation wizard and introduction video. Things like global colors are cool too.

I also love that they included a “light” version of Thrive Architect as well, but I’m afraid they won’t sell a lot op copies of the full version anymore… in my opinion, they should just charge a bit more and add the full version of Thrive Architect to the theme builder.

As far as the Thrive membership concerns, I probably wouldn’t recommend that because I think it’s a little too expensive. That is absolutely the only reason why I wouldn’t recommend it, because all Thrive products are at the top of their game. So if these tools are worth it in your opinion, don’t let me hold you back and go for it! 

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